Dochase Is Fast Becoming Africa’s Digital Advertising Backbone
What had initially started as a sheer love for computing for the fresh University graduate, Chibuike Goodnews, 2015 TEF Alumni and CEO, Dochase, has since grown to become a pan-African data and internet company that facilitates connection between businesses and customers and connects everyday people with products they love, need, and want.
Dochase is a marketing technology company that leverages data, insight, channels, and tools to enable brands scale. Over the years, the company has grown to be the pioneer of advertising exchange in Africa and holds significant impact on the continent’s advertising tech industry. As an Ad exchange, Dochase gives local publishers the opportunity to interface with various advertisers worldwide and vice versa. They have consistently increased their brand trust by delivering on effective advertising campaigns for various businesses across the continent and the rest of the world.
Chibuike ascribes his venture into entrepreneurship to the Foundation’s Entrepreneurship Programme. He believes that six-week business management training, mentorship and networking opportunities have played a significant role in entrepreneurship journey and the success of Dochase.
Over the years, Dochase continues to advance in its mission to develop, adopt and deploy innovative technology, platforms and products that can aggregate useful marketing data, create connections with the users and deliver value for stakeholders. They have achieved this by creating content that have the power to influence user behaviour, creating effective digital experiences based on reliable consumer insight and leveraging the innovations in technology and media.
With a fast-increasing clientele across industries such as Finance, Real estate, mobile technology, amongst others, Dochase offers a bouquet of services such as Rich media advertising, community management, influencer engagement, creative storytelling and many more.
Early in year, Dochase marked a significant milestone as they launched PushAd, a service that assist Telecos earn revenue from advertising in partnership with other tech companies in Africa. Since its launch, the page gets 245,000 unique daily visitors and 75 million views per month.
