Bilikiss is the founder of Wecyclers, a for-profit social enterprise that collects recyclable rubbish from households in Lagos. Once the rubbish is sorted, her company sends SMS messages back to the household, informing them of how many points they have earned for trading in the rubbish.
Her solution is a rewards-for-recycling model that incentivizes people in low-income communities to capture value from recyclable waste by earning points that can be converted for food, cleaning products, or cellphone minutes. The company works in partnership with the Lagos Waste Management Authority.
The company estimated in October 2015 that it has collected over 500 tons of rubbish, it has created value from that rubbish, employed 80 people, and created over 60,000 beneficiaries.