Ifedayo Durosinmi-Etti is Shaping her world through Parliamo Bambini
This week in Davos, Switzerland, the 48th World Economic Forum Annual Meeting gathered global leaders and players to discuss and develop a shared narrative to improve the state of the world. Beyond the annual summit by WEF, the WEF also seeks to replicate change through hubs across the world via the Global Shapers Community, a community network of 7,105 young people driving dialogue, action and change through 376 Hubs in 159 countries. Focusing on projects on education, Civic Participation and Entrepreneurship, these Shapers look for opportunities to have impact on a global scale by joining forces with others collaborating, sharing expertise and exploring community solutions.
2016 Tony Elumelu Entrepreneur, Ifedayo Durosinmi-Etti is one of these global shapers operating from Lagos, Nigeria who have been able to identify a market gap and create solutions that address these gaps.
In 2015, Ifedayo noticed a gap in the market of furniture for new born kids and she set out alongside her partner Olamide Olatunbosun to set up Parliamo Bambini, a pioneer kids furniture outfit which seeks the need to identify with parents and provide them with a choice of traditional and modern furniture. Like all entrepreneurs who had just started Ifedayo and Olamide needed the right support to stabilise their business and this process gave birth to her applying for the TEF programme. Through her father who had seen a newspaper advert by the foundation, Ifedayo applied for the TEF programme in 2016 and on March 22nd was announced among the 1,000 selected entrepreneurs.
This she says birth a journey to entrepreneurship. In less than 3 years of operation, Ifedayo and Olamide have both quit their jobs to focus and build Parliamo Bambini and this has paid off as they have moved the business from just a furniture outfit to serving other needs like photography services for Maternity, Newborn and Families. Interior Décor for Nurseries, Kids rooms and Playrooms and also provides affordable CCTV services through our PBTV packages for homes and small and medium enterprises (SME’s).
Over the past year, Ifedayo and her team focused on scaling the business to the next level as they have now moved from outsourcing aspects of their work to having operations inhouse and operating a workshop and this has further increased her customer base. However, she faces challenges of Talent management and getting the right people to work to the standard of quality that she desires but this she says she is working on through the right training for staff.
On the TEF programme, Ifedayo says her biggest takeaway is the network, training and the platform and these she has used effectively. In October 2017 at the TEF Forum, She came out tops at the pitch by TEF entrepreneurs this victory on a platform participated by over 1,000 Tony Elumelu entrepreneurs she says meant a lot for her business and confidence. She has also leveraged on the alumni network by getting a supplier among the TEF network for her children’s clothings for her new subsidiary of business.
For Ifedayo and the Parliamo Bambini team, it’s a path to divide, innovate and conquer and the kids/Childrens space is their field to play.
To patronise and learn more about Parliamo Bambini, please visit https://www.parliamobambini.com, Email: info@parliamobambini.com and call +234 8187343874 +234 7052416360
